Interesting opinion piece from this week’s Bloomberg BusinessWeek about the so-called Death Spiral of discounting (which kicks off citing one of my core Bargain Fever stats). Yet it goes on to suggest - per a new survey - that nearly half of “people” will pay more for quality. Except, umm, that’s not quite right. When that survey is broken down, it’s a little more complex. The worldwide poll splits countries into three groups - most likely to prioritize quality over price, middlingly likely and very unlikely. In the first group, where there’s prestige in paying more? India, Turkey, Brazil - all countries in the emerging nation bloc who are experiencing the birth of a middle class akin to developed nations’ boom in the early 19th century. In the “Gimme a deal, screw the quality” third group? France, UK, Japan - all countries, as I noted in Bargain Fever, where bargains are bigger than ever.